National Women’s Martial Arts Federation

A few weeks ago I flew to New York to speak at the annual National Women’s Martial Arts Federation conference.  As always, it was incredible to meet so many of the pioneers and new faces alike in the movement to end violence against women.  For the second year in a row, I was asked to present to fellow instructors on how to reach more women with safety and self-defense while runing a successful business or organization. While many of these women have great intentions, sometimes the business know-how doesn’t match up…and thus, the mission never gets accomplished.  Three hours flew by while talking about marketing, social networking, search engine optimization, PR, event planning, goal setting and all the other creative ways you can catapult a positive message to the masses.  See me speaking to these amazing instructors above left.

You may have noticed a new category I recently added to my blog called Social Entrepreneurship, which is exactly what most of these WSD instructors are.  According to Wikipedia, here is the definition:  Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact she has on society.  I’m planning to do a lot more writing and research on this topic, since there is so much good to be done in this world…

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