Growing up, I wanted to be Wonder Woman.
And I had the underoos to prove it. Why the WW obsession? Well, she used her power for good. She had a badass invisible jet. She had secret weapons like a Lasso of Truth, indestructible bracelets AND a tiara!
These days I don’t sport underoos quite so often, but I still try to bring my truthy badassery to work every day.
For the past five years, I’ve owned and operated a company called Evoso. We help people seek and speak their truth. We work with companies and individuals who are driven to discover their authentic message and share it with the world.
I developed a process to excavate a person’s truth called The Dig. It’s helps people communicate their thoughts, feelings and beliefs in way that highlights their most significant stories and personal lessons derived from them.
The end goal: Find a universal truth that connects with ALL people.
I’ve facilitated The Dig for TED events, individuals, partners, groups and entire companies. The outcome is EPIC CLARITY of who we are and what need to communicate. The method has helped create speeches, launch brands, strategize organizations, kick off campaigns, develop individuals and build morale among teams. Currently I’m writing a book about The Dig, as well as launching a podcast.
Prior to launching Evoso in 2012 and developing The Dig, I’ve always been a curious listener and creative storyteller. I know how to sift through a ton of blah content, and find the sparkly gems that will resonate with audiences.
I studied Communications and Public Relations at Eastern Illinois University. After college, I worked several jobs in PR and television production, while fulfilling a lifelong dream of living in New York.
Then in 2001, tragedy struck. Everything changed.
On June 12, 2001 my sweet college friend (also my Alpha Phi sorority sister), Shannon McNamara, was murdered at Eastern Illinois University. She was only 21 years old. I still miss her so much.
Three months later, 9/11 happened. At the time I was commuting daily to the World Trade Center. While I didn’t make it to work that day (and thus avoided the actual attack), the backlash of so much personal and national violence in my life urged me into action.
I don’t enjoy fighting, but I wanted to learn to defend myself as a means to get my confidence back. I trained with some of the most incredible and highly trained fighters in the world. Mostly men – they were Marines, NYPD officers, CIA agents, martial artists and professional cage fighters. I wanted to know how to handle any situation that came at me, so I could teach it to others.
Random fact: I’m probably one of the most highly trained women in self-defense on the planet. (I’m super fun at parties.)
After intensely training and earning multiple certifications to teach violence prevention and self defense, I launched a company at age 22 called Girls Fight Back. It is a global education company that conducts women’s safety seminars at schools and colleges. The goal was to make this kind of education approachable and even COOL.
Between 2001-2013 I wrote a book about violence against young women (now in its 3rd edition), an ongoing column for CosmoGirl magazine, launched an online movement to create safer campuses and gave speeches to over one million people at live events. We expanded globally to India and Pakistan in 2011. You may have seen me kicking ass (literally) on CNN, Fox News, The New York Times, Glamour magazine and The Washington Post.
It was an incredible experience to lead a movement that continues to save lives. But after twelve years, I had crossed the bridge from pain to peace. My quest driven by grief felt complete, so I sold GFB to a talent agency in Los Angeles. Today it’s still going strong and I remain an advisor to the company.
During my 12 years running GFB, I learned a ton about that intersection of authenticity and communication in order to move a room into action. For my next endeavor, I was drawn to the working with leaders and organizations who wanted to communicate in a new way, in a fashion that was more real and vulnerable.
So that brings us to present day. I run Evoso from my dream town, Boulder, Colorado. I’m a proud mom to two awesome kids. In my free time I’m learning ukelele and consider myself a very amateur artist (mostly acrylics, mixed media and silly drawings that illustrate my blog posts). I’m a former roller derby girl who’s now a little less badass, so I hit up Skate City to backwards skate with the 15-year-olds when time permits.