one word

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Hi, I'm Erin Weed,

Founder of The Dig.

The Dig is a method that unearths your purpose and distills your truth down to just ONE WORD. You tell me your life story, and I'll help you claim your unique operating system.

I created The Dig back in 2012, as a way to help TED speakers distill big truths into short talks. But very quickly, I started to see the process was more significant than just speech development.

I believe every person is born with a purpose, and it's our life mission to remember what that is. The Dig helps you excavate your truth and re-align your life, your work and your message with it.

So how did I get here? 

When I was 22, my sorority sister was murdered at Eastern Illinois University. This tragedy motivated me to launch Girls Fight Back (GFB), which produces women's safety seminars at schools across the world. 

Between 2001-2013, I was in the spotlight as a leading women's safety and violence prevention expert. I wrote books, was a columnist for CosmoGirl, was an expert on live TV shows, scaled GFB internationally and spoke to over 1 million people at live events. 

But as successful as I was, I always felt a little unclear of my bigger purpose. I was constantly seeking meaning in my life and work, and wasted too much time and energy feeling lost. 

The Dig helped me understand my WHY, my purpose and the path I'm here to walk. And it hyper-simplified it to just ONE WORD, so I could actually integrate it into my life with ease.


After I sold GFB in 2013, I knew sharing The Dig with others was my calling. Today I work with individuals, partners, teams and companies including Google, NFL Super Bowl champions and University of Colorado. Together we dig deep, and achieve epic clarity of purpose. 


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Curious about why I do what I do? Watch my Interview with Jonathan Fields for the Good Life Project.





Erin sees one layer deeper than a person's perspective of herself. She holds up a mirror to a soul and shows her what the world sees. Erin empowered me to gain true clarity into what makes me special, unique, and powerful. Thank you for seeing me.  For helping me find my voice. For tearing down long-held beliefs that are untrue. Healing. Forgiving. For making me uncomfortable. And helping me reconcile that I. AM. ENOUGH.

- Jasmine Star


We can all agree that words hold immense power. When you Dig, you find YOUR word. The one word whom you have hovered around that captures your spirit, ambition, and perspective in this world. I use my Dig Word in broadcasting, speaking, parenting and networking. Everywhere I am I use what I learned from Erin to go beyond. 

- Ryan Harris



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