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What if your purpose 

could be distilled down

to just ONE WORD?

The Dig is a fast-track to authenticity, and is a channel for communicating what you stand for. It's about finding meaning in your message, and bringing it into the world in a way that resonates. 


Lacking clarity is the ultimate destroyer of productivity and creativity. No matter who you are or what you're working on - clarity of self and of your bigger purpose can set you free.

The Dig is a process that helps you distill your life story, and your truth down to just one word. The goal is to have EPIC CLARITY of your purpose, so you can show up in life more authentically and confidently. 

The Dig was developed by Erin Weed in 2012 while coaching TEDx speakers to distill their big messages into short talks. Since 2012, The Dig has inspired hundreds of speeches, many of them of which have gone viral.

But The Dig is not just for speakers. It's for everyone with a truth, and a desire to share that truth with others.


Whether you have a purpose to discover, a business to grow, a speech to deliver, a book to write, a pitch to give, a brand to build or a transition to make... 


Grab a shovel. It's time to dig.

Here are the five steps

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a custom, private


The Dig is just for you, is totally custom to you and is all about your truth and purpose in this world. 

What emerges will help to inform you of how you operate, why you are here and how that translates into the projects, people and endeavors you put energy towards. 

You will meet with Erin on Zoom. During this experience, you will share your entire life story. From it, Erin will pull out your life-long patterns and themes and distill them to a word each. This is your operating system, which tends to repeat throughout your life.


The opportunity here, is to consciously SEE and NAME it - so it can work in your favor. We conclude by nailing down your one Dig Word, and a strategy for bringing it forth more clearly into your life, your work and your message. 


Afterwards you will write a manifesto about it so it's captured fully and clearly. A complementary follow-up session is included, to help you integrate the experience. 


After The Dig is complete, many clients choose to continue working together to build whatever idea or path forward emerges. Click below to see the 3 options for working with Erin.

Who signs up for The Dig?

500+ people in our global


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