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The Dig is a fast-track to authenticity, and is a channel for communicating what you stand for. It's about finding meaning in your message, and bringing it into the world in a way that resonates. 


Lacking clarity is the ultimate destroyer of productivity and creativity. No matter who you are or what you're working on - clarity of self and of your bigger purpose can set you free.

The Dig is a process that helps you distill your life story, and your truth down to just one word. The goal is to have epic clarity of your purpose, so you can show up in life with more authenticity and confidence.

The Dig was developed by Erin Weed in 2012 as a way to simplify our life direction, by identifying that one-word lens through which you see the world. 


Whether you have a purpose to discover, a business/career to grow, a speech to deliver, a book to write, a brand to build or a transition to make... 


Grab a shovel. It's time to dig.

the five steps

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a custom, private


The Dig is just for you, is totally custom to you and is all about your purpose and the message you have to share.

What emerges will help to inform you of how you operate, why you are here and how that translates into the projects, people and endeavors you put energy towards. 

You will meet with Erin on Zoom. During this experience, you will share your entire life story. From it, Erin will pull out your life-long patterns and themes and distill them into your unique operating system.


Your operating system is set to repeat your entire life, and is also the nucleus of your core message. When we consciously SEE and NAME it - you can achieve clarity.


From within the Operating System we will determine your one Dig Word. Finally, we'll take everything we learn and distill it into a core message. 


You will walk away with a custom Dig Report, so that this work can inform your future decisions and communications. It's a foundational process that will never need to be repeated.


A complementary follow-up session is included, to help you integrate the experience. We also make referrals to our Partner Network to help you implement your core message and bring it to life thru different projects. 

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Who signs up for The Dig?

500+ people in our global


Lewis Howes
Gayle Karen Young
Nicole DeBoom
Cesar Gonzalez
Christine Hassler
Ted Ning
John Winsor
Jules Schroeder
Gerry Valentine
Wei Shin
Margaret Paul
Andy Drish
Phillippa Hughes
Erika Napoletano
Nick Andresen